Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 606,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
MProfs PRO Seminar Q&A
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Catchy Name For Employee Engagement Survey
11/25/2013 at 5:11 PM ET
Need ideas for a catchy name for a 2014 employee engagement survey. Possibly something that would incorporate an ampersand, i.e. SURVEY NAME@Company Name.
11/25/2013 at 5:45 PM
Ampersand = &
Why does a survey need a name? And why "catchy?" Who is the target audience, and what is the name supposed to do/communicate to that audience? What do you know about the target audience? What's in it for them to do whatever you want them to do?
11/25/2013 at 5:56 PM
This is an international company-wide employee engagement survey being planned for 2014. The goal of a "catchy name" is to brand the survey so everyone easily recognizes the survey effort, capture employee attention and encourage participation. There is no defined reward for participating in the survey other than the opportunity to provide feedback on what is working and what needs to change. I incorrectly referred to "ampersand" so please disregard.
11/26/2013 at 5:45 AM
For employee engagement, you could use the concept of ATOMS. Atoms combine together to create substances and the more stronger the affinity between the atoms, the better the substance.
The same concept can be used for empolyee engagement where your employees act as atoms and the more friendly and supportive and even collaborative they are, the more success will it result for the company thereby enhancing the bottomline.
11/26/2013 at 5:50 AM
11/26/2013 at 6:20 AM
make-a-difference@Company Name [not an official email address though - this is what you're looking for? Just use dots for dashes]
secure.our.future@Company Name [also implies that you're helping to secure your own job!!]
or just - "hello@Company Name"
- after all, if you're really listening ... and not just collating their ideas and filing them appropriately so that the directorate know it's all been handled properly ;-)
11/26/2013 at 8:53 AM
These are great ideas. I'll keep it open until the end of the day in case there are any more suggestions and then make the decision. Thank you!
11/26/2013 at 6:32 PM
Relevantly aligned, congruently positioned names help condition people's thinking but the myth that "catchy" names brand anything is one that needs to go away.
BACK TO TOP
Post a Comment
Top Five Questions Marketers Should Always Be Asking Themselves
by Preeti Upadhyaya
Five Tips for Effective 'Emotional Branding'
by Jeannette de Beauvoir
How to Master the Balancing Act Between Web Design and ...
by Roy Chomko
2015 Marketing and Advertising Salary Guide
by Ayaz Nanji
Why Your Data Scientists Need to Be Storytellers, and How to Get ...
by Laura Patterson
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with