Know-How Exchange : Taglines/Names

BlueYan - best4less

BlueYan - up to date, down on price

But be warned, being cheaper has a sting in its tail: who will undercut you on price? This is not a kind quote, but it's as true today as it was when it was first uttered "Any intelligent fool can make things bigger, more complex, and more violent. It takes a touch of genius and a lot of courage to move in the opposite direction." - Albert Einstein.

So work out what your TVs do that NO OTHER TV DOES. Work out who needs that (style, quality, ease of use, excellent manual that even grannies can understand*) - and sell it at 3x the mark-up to customers who'll be more than willing to pay that extra.

*I recall my little Thomas programming the VHS recorder - something I couldn't do, and I'd read the instructions. He hadn't, and didn't need to.

Blueyan- Beyond Human Imagination
BlueYan- Unbeatable Quality
Blueyan- Better Technology at your price

Blueyan- The New Universal Standard
Blueyan- Bask in Its Glow
Blueyan- Best Price, Works Good

At the best price according to whom? Define "best price" How does your brand stand up against (and how will it overcome brand the kind of loyalty owned by) SONY, Samsung, JVC, Sharp, Panasonic, and the other major players in the highly competitive consumer goods market?

Might competing on price in this niche against these kinds of companies be a mistake REGARDLESS of your tagline?

Are you retailing or manufacturing?

All the features. Less to pay

Top Value TVs

No-one Beats Our Price Promise

Built In Value

Smart TVs at Smarter Prices

Do you really want to pay more...?