Question

Topic: Taglines/Names

Slogan For Log Home Company

Posted by janicekelsey666 on 2/17/2014 at 11:50 AM ET 250 Points
I have an advertisement going into a magazine for my log home company. I need a slogan to go with the ad as I am not too fussy on the one the magazine suggested. The homes are beautiful big logs built using all Western Red Cedar from BC. The pictures in the ad are an exterior view and a cozy interior view.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 2/17/2014 at 12:12 PM Accepted
    Who buys these types of homes? Why would they buy these? What's special about them?
  • Posted by saul.dobney on 2/17/2014 at 12:32 PM Accepted
    Naturally good looking homes

    Live in traditional comfort

    Every teddy bear's dream home
  • Posted by mgoodman on 2/17/2014 at 1:02 PM Accepted
    If you want the slogan to be effective, it needs to resonate with your target audience. That's why we need to know what magazine this will be in and who your target audience is. How does your primary target audience make decisions about purchasing/building a log home? Are you trying to reach builders or end-user consumers? The slogan needs to be more about the emotional payoff for your target audience than where the logs come from.

    What is your core positioning benefit?
  • Posted by Moriarty on 2/18/2014 at 1:47 PM Accepted
    The Rustic Alternative

    Real Warm In winter

    Real Wood and a real alternative

    Traditional outside, wonderful inside

    The traditional look with the cosy interior
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