Question

Topic: E-Marketing

Nobody Is Buying From My Webpage

Posted by Farah93s on 2/22/2014 at 11:48 AM ET 250 Points
I just started an online business and the website is under construction so I started a Facebook page on 18th February to show some of my items and I only had 2 orders so what is the problem ? Is it the items I show or is it something else ?? Please Help !!!
here is a link to my page
https://www.facebook.com/DressatJO
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RESPONSES

  • Posted by Gary Bloomer on 2/22/2014 at 12:53 PM Accepted
    The issue is one of time, visibility, relevance, and salience.

    You joined Facebook 10 days ago. You have little by way of visibility. You have no website up and running, so as far as Google and Yahoo are concerned, you do not exist. If you don't exist, no one can find you. if no one can find you, no one's going to buy from you. Two orders is better than zero orders.

    Take your time.

    Relax.

    review similar sites and ask yourself what things are those sites doing to drive traffic and to generate orders that you are NOT doing.

    You have 330 Facebook people who LIKE your page. Two sales from those 330 likes is a conversion percentage of 0.60%; thats not a bad start. Most online stores convert at between 1% and 3% after MONTHS of marketing and market penetration.

    Your goal now needs to be to increase traffic to your Facebook presence and to finish and them promote your site.
  • Posted by Jay Hamilton-Roth on 2/22/2014 at 3:21 PM Accepted
    Contact the people who purchased from you and find out what they LOVE about their dresses. Then find more people like them who want the same things. And as Gary wisely says, be patient. A new business doesn't magically become successful overnight.
  • Posted by Moriarty on 2/22/2014 at 4:56 PM Member
    Today is the 22nd of February ... and you've already got 333 likes?? As Gary says, that's pretty good.

    Actually, I'd say it was awesome.

    So do get your websites organized - properly and professionally (you've already got some serious style on your Fb page - so you're on the right road there). And make sure your copy resonates. Do you know https://www.jpeterman.com/ ? They have some excellently dreamy copy, you might like it.

    Two things - one is to sort out a newsletter to grab emails that will augment your Fb activities from your website. The second is to do some paid Fb advertising - it need not be much, but even a little will bring you insights from Fb as to who likes your stuff. Once they know enough about who's buying from your site - they can give you a seriously detailed demographic of your buyer's likes. You can then target people who are LIKE them - that is to say, buyers. That really will bolt a jet engine onto your business.

    Have fun! You've had a great start ... just make sure you can keep up with the number of people who'll be buying in the next six months!
  • Posted by mgoodman on 2/22/2014 at 7:08 PM Accepted
    How do people find your FB page? How will they find your website when it's finished? What do they expect the moment before they click to your page?
  • Posted by nidhi.bennur on 2/24/2014 at 6:43 AM Accepted
    You have 342 likes within like less than 10 days!?? That's a fabulous start AND without a proper website! Businesses struggle to reach this level of a social presence inspite of months of efforts as Gary quoted above. You are doing great for a startup and your products look good too. Commercialize your venture by creating a retail website. There are many web-based companies that help you create a website with a shopping cart and payment gateway in place. You can customize the look and feel as per your choice. It will cost you less and will be easy to use and navigate for your users.

    Maybe this will help :) Keep your cool and good luck!
    https://www.shopify.in/website
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