Know-How Exchange : Strategy

I guess you're new? So no reputation to speak of but you can major on new facilities? Targeting will need to be _local_ and young mums/families - some of whom will already have children and so be connected to other mums either through kids or because of age. First thought would be leafleting/posters probably at local infant schools, local large employers (with employee discount?), main supermarkets and babywear/buggy store (possibly a competition for babywear/buggy store customers?). You're into summer, so some summer events - eg a splash day at the local park (eg water balloons) - something to emphasize that you're about fun but also care and attention. And then on offers/call to action - two children 30% off - two friends included. Sign up before X, or first X places get a discount. To get known you can also offer babysitting services or a pamper creche (mums go to the salon while you care for the children in a local park) to get known among the mums.