Know-How Exchange : Student Questions

What do you want to write about? Who will benefit? The terms "e-marketing" and "online marketing" are way too vague for anyone to help you. Likewise "digital marketing" and "web marketing". Do you mean online sales and advertising? Do you mean niche or micro blog marketing? Do you mean affiliate marketing? Come back with details, directions, desired outcomes—something—ANYTHING solid.

I would suggest the following: the importance of proper English grammar in e-marketing to USA & UK

I have traveled a bit to Europe, and it is a sign of culture to be able to speak a bit of this language and a bit of that language. But the market in the United States is different. Until very recently, most public worms in the United States were entirely in English. PhD's from other countries try to impress buyers in the United States with their expert knowledge and diligence and expertise, while making grammatical errors that no eight grade student in the United States would make.

Is this the way it should be? Should we be more forgiving? Who knows. But in my opinion, many foreign-based websites fail to impress US buyers simply due to grammar. I have heard that it is the same in the UK. Possibly you could do some sort of a study comparing the success of grammatically correct E. marketing versus traditional international E. marketing.

thank you very much for your post. We are here to help you. But you made at least seven grammatical errors in your short post. (I have made at least three myself in this paragraph... can you find them?) Maybe this is as important as I say. Maybe it is not. Maybe you could find out and write an excellent thesis.
Good luck to you.

sorry, I meant to say, most public forums, not "most public worms”

Please forgive me. I'm a quadriplegic trying to dictate with Dragon NaturallySpeaking, and sometimes the software doesn't exactly capture what I'm trying to say. If you have any questions, or if I could be of help in any way, please click on my username and send me an e-mail. Good luck

Include definitions of online marketing: it is not just one thing or process. How will your publication be of use and value to the audiences you mention?

A dissertation should seek to test a detailed hypothesis - it won't be a big general picture type of analysis. The best place to start is the interests of your supervisors, or an external company. Do they have a question worth investigating? Things you might consider: what makes one campaign more successful than another (experiments). What changing behaviour or attitudes can you measure - eg pro- or anti- shopping by mobile, privacy concerns (survey)? What are the financial benefits of online advertising versus traditional marketing (finance study to estimate ROI)? What behavioural factors have an effect such as time of purchase per category (data analysis/observation)? How does online marketing change real-world shopping behaviour (ethnography/experiments)? Be detailed and specific as it's easier to formulate questions.