Taglines/Names - tag line for ladies hand bag name is monami from Anonymous: MarketingProfs Question 42810

Topic: Taglines/Names

Tag Line For Ladies Hand Bag Name Is Monami

Posted by Anonymous on 3/31/2014 at 8:34 AM ET 125 Points

my company name is Monami lifestyle making ladies hand bags want to make one tag line

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Posted by Gary Bloomer on 3/31/2014 at 12:53 PM Accepted

Tag lines do not brand, they position; they inform.
Posted by mgoodman on 3/31/2014 at 1:05 PM Accepted

Who is your target audience? Where? What do you want to communicate with the tagline? What makes your handbags different from, and better than, other handbags? Why might someone in your target audience buy Monami? Where will your target audience see/hear the tagline?
Posted by saul.dobney on 4/1/2014 at 11:54 AM Accepted

Lisa Loves Bags

Amour on hand

Get carried away

Keep your secrets
Posted by tcgren on 4/9/2014 at 12:08 AM Accepted

There are 2 concepts that come to mind when I think of women and their handbags....

1. It's a sense of their style, an extension of what they want to be. How they perceive their look and feel. A personal art form.
"Why Mona Lisa Smiled"

2. it's a crutch, something they can't get rid of as it's like a personal attachment, an appendage.
"The Last Thing You'll Take off at Night"

By the way, I'm assuming Monami is actually a play on words.. Mon ami (my friend) so you could actually say "It's more than a friend" or "my personal friend". or "A bien Tote"