Question

Topic: Taglines/Names

Need Taglines For Handbag Business

Posted by mahdiyaa2009 on 4/17/2014 at 7:39 AM ET 250 Points
My company name is Rustic Ragazaa> Ragazaa means girl in Italian , I am looking for a tagline that would go with this name,...:-)
Thanks in advance
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RESPONSES

  • Posted by Jay Hamilton-Roth on 4/17/2014 at 9:23 AM Accepted
    Since your business name doesn't give a clue what you sell, consider having your tagline clarify. For example: Beautiful Italian Handbags or Imported Italian Handbags.
  • Posted by mgoodman on 4/17/2014 at 11:00 AM Accepted
    The tagline needs to fit with the name, of course, but more importantly it needs to communicate something relevant and meaningful to your target audience.

    So who exactly is your primary target audience? Where? What do you know about them? How do they evaluate a handbag before purchasing?

    What benefit should they expect if they become a customer? What makes you different from, and better than, your competition? What kind of handbags do you sell? "Handbags" is a pretty broad category; are they leather, cloth, large, small, special-occasion, every-day, etc.? Where can folks buy these handbags? Is that where they shop now, or do you expect them to change their shopping habits?
  • Posted by mahdiyaa2009 on 4/17/2014 at 11:40 AM Author
    I am sorry for not mentioning my business details.. I deal with handmade handbags, tote bags poches laptob bags ipad cases... I am looking for a name and tagline .. Awaiting your reply.. Thanks in advance:-)
  • Posted by mgoodman on 4/17/2014 at 4:16 PM Moderator
    So who exactly is your primary target audience? Where? What do you know about them?

    Are you a retailer or a manufacturer, or both? Online or bricks-and-mortar?
  • Posted by mahdiyaa2009 on 4/18/2014 at 8:27 AM Author
    MY primary target are ladies/women... I am planning to sell through Online n in person....I am a retailer and a manufacturer.... :-) Kindly help
  • Posted by mgoodman on 4/18/2014 at 9:10 PM Moderator
    There are more than 3 billion people in the target audience you describe. You will never be able to reach them all through online and in-person. You need to narrow that target audience to something more reasonable. Once you do that, we can help.

    Can you answer the questions in my first post in this thread?
  • Posted by tcgren on 4/19/2014 at 11:27 AM Accepted
    Without other info, here are some ideas (only if relevant):
    Tuscany-inspired Handcrafted Handbags and Accessories
    Artisan Crafted Handbags -- a la Italia
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