Question

Topic: Taglines/Names

Sf Maternity, Newborn, Baby Photography | Tagline?

Posted by ndlb04 on 250 Points
hello all! I'm a part-time photographer in the SF area who believes that the first year for a new family can pass like the wink of an eye. capturing those initial moments and important milestones are incredibly important. I also believe in the medium of print to deliver my images to clients. while digital is convenient and easy, it is temporary (have you lost a phone, had a hard drive crash—then you know what I mean). I envision my images being in the hands of the grandchildren of the babies I capture. images are created in a simple format, newborns and babies are minimally posed - I choose to capture families organically, naturally, and in their own space. I shoot with natural light, and deliver images ready to frame in museum grade mats.

my business name is 'tallieimages' [one word], and tallie is the second half of my name (natalie), and I would love direction if adding 'photography' is too much/redundant or if it makes sense to include it as it says what my business is.

I am also looking for a tag line. I've just gone through a rebranding exercise with a designer for a new color palette/logo, and patterns to use in my marketing material. the exercise involved really defining what I am offering, who my "perfect" client is, and what my points of differentiation are. I will give you a bit of that here:

1. my offer: on location, natural light photography that is not pretentious but captures your family as you are. records those early moments and important milestones for generations to come.

2. perfect client: upper middle class, appreciate quality, value service, and don't follow the crowd. they are educated, are concerned with global issues, tech savvy, they volunteer and recycle, and love family, friends, great wine/beer! they are down to earth.

3. points of differentiation: because I am part-time (this is not my sole income) - I am available, and can take time with each client. I shoot on location, so I make it easy on them by coming to them. I make the session fun and relaxing - I strive to put everyone at ease so that images captured are natural interactions. I don't over pose newborns or use props. My goal is to make beautiful, natural images that can last forever.

I hope this helps with finding a tag line for my little business. thank you in advance for your time!
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RESPONSES

  • Posted by ndlb04 on Author
    thank you ozdesign.

    to be clear, I'm looking for a tag line to go with tallieimages [photography]. I am not looking to change the name of the business. I appreciate your feedback on adding a descriptor to the name, I feel like it needs it as well, and have used it in my watermark, but it is not a part of my web address which I "think" is ok.

    also I don't take "pictures" - it's not how I describe (written or verbally) what I do. I create images, capture moments, etc. :)

    I believe how we describe what we do plays heavily into the perceived value of the experience and end product. iPhones take pictures - *smile*
  • Posted by Jay Hamilton-Roth on Member
    Naturally Beautiful Family Photography
    Capturing Family Moments...Naturally.
  • Posted by tcgren on Member
    TallieImage Creations - capturing early life events naturally
  • Posted by saul.dobney on Member
    Marking life's changes

    For the next chapter in your family's history

    Each Smile is a Treasure
  • Posted by Veslebert on Member
    Tallieimages – taken before they leave
    Tallieimages – now or never
    Tallieimages – these perfect moments
    Tallieimages – instantly forever
    Tallieimages – moments available forever
    Tallieimages – moments for ever

    Something like this as inspiration?

    Alberto
    Spain
  • Posted by ndlb04 on Author
    Saul and Veslebert - I really like where you guys are headed. these are great, but just not "it". Close though!! :) thank you!

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