Become a Member
Guides and Reports
Show All »
Metrics & ROI
Search Engine Marketing
More Marketing Topics »
MarketingProfs Enterprise Solutions
See All »
Schedule of Events
Virtual Conference Series
Products and Services
Post a Question
Quick Start Guide
Find and Post Jobs
Real-World Education for Modern Marketers
Join Over 600,000 Marketing Professionals
Ask your question ... sign up today! It's FREE!
Just for Fun
Search more Know-How Exchange Q&A from Marketing Experts
This question has been answered, and points have been awarded.
Promote My Brand At Gym
4/20/2014 at 2:38 AM ET
how can i promote a tea brand at gym spanning over 3 month.
4/20/2014 at 6:17 AM
Is it your gym (owned) or just one you attend/have a membership?
Is the tea brand yours? What is its health-related benefits vs the competition?
If the gym is or isn't yours, a taste offering works well for novel brands.....as long as it tastes good. Consider giving options how people can sample: hot tea, iced tea, mixed with other fruit juice, etc. but if the gym has its own beverage bar and offer their own selection, they won't want competition.
4/20/2014 at 8:22 AM
What's the connection between your tea and the gym?
4/20/2014 at 12:43 PM
Gary has asked the most important question: What's the connection? Are people who train at the gym a prime target audience for the tea? Why? What benefit will they realize from the tea?
4/21/2014 at 8:14 AM
Some point of sale stands, posters. Sponsor a gym event (eg weight loss, most improved fitness, a spinning competition etc). Leaflets with discounts. Tea-tasting or sampling hours or events. T-shirt promotion. Decide on what your objectives are to tune the activities you can do.
4/22/2014 at 12:51 AM
I want to promote a tea company at gym. My target audience is the a+ or a category people who come gym to loose their wait so i want to show them that i have a tea brand that healthy for you
4/22/2014 at 5:26 PM
As said above, you need to find a logic connection between your tea and the objectives of the people who attend the Gym. Talk to the owners to see if they can sell your tea at special price (you giving the tea bags for free to the owner), or sell tea kits for a one-week "treatment".
As consumers we all distrust the marketing messages with their nice sentences and brilliant ideas. Keeo it simple and close to reality, tangible and real. Let people taste your tea and enjoy it while helping them to keep or lose weight along with the exercise.
4/24/2014 at 11:28 PM
food/drink beverages are something people want to try first,and spending for a trial doesnt make sence.so first cotact the gym,try to distribute the tea along with a good communications to the public present there(with all the benifits,where they can find your product,what is the price etc)and definitely you will get some results.
4/30/2014 at 4:25 PM
You might be able to promote your tea brand indirectly by offering free tea that is available to drink. You wouldn't have to list the tea name on a card or anything like that, but it helps. Also, you can create some custom printed cups for tea and print your logo on them. Several places offer this such as
. Make sure you get permission first before doing this.
5/5/2014 at 8:16 AM
I am closing this question since it's more than 2 weeks old. We do this to reward the contributions of participants in a timely manner + to give increased visibility to the newer questions.
Thanks for participating!
BACK TO TOP
Post a Comment
2017 B2B Content Marketing Benchmarks, Budgets, and Trends
by Ann Handley
Four Types of Email Addresses Damaging Your Deliverability, and ...
by Chad White
Story-Driven Data Visualization? Yep, That's a Thing, and Here's ...
by Matt Wellschlager
Five Bold Predictions About the Future of SEO and Social Media ...
by Derek Bryan
Google Just Got Rid of AdWords Converted Clicks. Now What?
by Dave McIninch
See more marketing articles »
MarketingProfs uses single
sign-on with Facebook, Twitter, Google and others to make subscribing and signing in easier for you. That's it, and nothing more! Rest assured that
provide your social data to 3rd parties
contact friends on your network
post messages on your behalf
interact with your social accounts
Your data is secure with