Question

Topic: Branding

Need Name/tagline For Start Up Bookkeeping Busines

Posted by staceys.1 on 4/22/2014 at 5:48 PM ET 250 Points
I am starting a part time bookkeeping business for small businesses in Northern Colorado. a friend has a thriving bookkeeping business and will mentor me and hand over clients she can't take on. I'm trying to come up with a catchy name that sounds reliable, accurate and doesn't sound too staunchy or formal. My friend's business is Account-ability, which is very clever. I have considered:

Cents-able Bookkeeping Services
Account-centric Bookkeeping Services
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RESPONSES

  • Posted by Gary Bloomer on 4/22/2014 at 7:08 PM Accepted
    The name doe snot need to be clever or catchy, simply relevant to your target market, Consider using your name and something along the lines of "All Accounted For".
  • Posted by Gary Bloomer on 4/22/2014 at 7:08 PM Accepted
    Sorry, that ought to be "does not", not doe snot.
  • Posted by mgoodman on 4/22/2014 at 8:01 PM Accepted
    I'm with Gary on this: You don't need the name to be catchy as much as you need it to say what you do and/or the unique benefit your target audience should expect. Small business owners will not judge you on the cleverness of the name, but on the quality and reliability of your service, your understanding of their issues, and the peace of mind they'll have when you're on the case for them.
  • Posted by staceys.1 on 4/22/2014 at 11:05 PM Author
    those are good ideas. I just want to be remembered and of course not be using anyone else's name.
  • Posted by Jay Hamilton-Roth on 4/23/2014 at 12:19 AM Accepted
    A "boring" name, but is right-on target: Northern Colorado Bookkeeping (with a tagline: Specializing in Small Business Accounts). It says what you do, isn't used by others, and will be helpful for online searches.
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