Know-How Exchange : Branding

The client needs to communicate the fact that he is a "solution provider", an "advisor". We are looking for a metaphor that brings the element of advisory either in animals, legendary characters or nature where this element can be personified. The client is a seeds company and they reach out to farmers and offer them solutions on various aspects of farming. The solution should be simple. An example of this is the way Evernote, the web app uses the mnemonic of an elephant to drive home its memory advantage.