Know-How Exchange : E-Marketing

We need to know a little more about you. Where are you teaching now?

Where do you what to teach 5 years form now? What can you add to the world of marketing?

What do you mean by "digital marketing"?

Which sphere's of digital marketing interests you and why?

Thank you for those excellent suggestions. My contract with Griffith College Cork is up next month, prior to that I was the digital marketing lecturer for the one year level 8 'Certificate in Creative and Digital Marketing ' in UCC (University College Cork) and I was a digital marketing trainer in St. John's Central College Cork. I would like to undertake my PhD in UCC and then continue there as a full-time lecturer.

My main interest in DM is the analytics elements and how they can help you create engaging targeted content across all your DM channels (social media, email, website)

I think so many people in "digital marketing" lead clients down the wrong path. For instance companies saying they can get you on the first page of search engine results. Who cares I want to know how I can increase business and reduce expenses.

Another misleading marketing device is to promise you will get a client X number of likes, followers, fans, or whatever. I want to know if those likes are my target. There is way to much focus on quantity and not enough on quality.

Perhaps your angel can be results oriented digital marketing. By the way, simple using the word digital in front of marketing is misleading. It is marketing, marketing communications, advertising. Digital is just one (actually many) technique. If we were using techniques to describe and so on.
marketing them there would be paper marketing, radio marketing, TV marketing,

The focus should be on getting results in marketing no matter what the technique.

are you in the UK?

Some have described the US and the UK as two countries separated by a common language.

It might be interesting to study the impact of US-based copywriting and editing versus UK -based copywriting and editing. For example, from my personal point of view, anyway containing a phone number beginning with 011 scares me off.

It would be possible to create parallel websites, one using the Kings English (is that an appropriate thing to say?) And another using US standards (e.g. gray vs grey). Simple things like 800 numbers and US-based telephone numbers will make a difference... but how much of a difference?

I is the many people (often from India) boasting of university degrees, but either unable or unwilling to take the time to construct grammatically correct sentences. The potential long-term benefit to you: you could assist companies in creating websites which are more effective across country and cultural boundaries. Whatever you do, good luck.

I suggest a more social aspect: impacts of current digital marketing and racial/ethno-profiling. It's contentious, not overly saturated in research, and likely to raise an eyebrow as a lecture topic.

Narrow and deep will be a paper worth reading

Thank you to everyone for your good advice

Kind regards,

Peter Desmond