Know-How Exchange : Strategy

Is this a homework assignment, or are you really tasked with this "for real?"

I'd certainly start by identifying the unique positioning benefit your target audience should expect by subscribing. Is there a cost, or is the circulation subsidized by advertisers? How do the contacts "come into the business?" How do they find the editors, or do the editors find them? Is it a face-to-face contact, or by phone, or email, or snail-mail, or online contact?

Sounds like a homework question to me ...

Homework question you're correct. I've ascertained that the contact comes from:
*incoming press releases (often with PR but no company contact)
*personal contacts via trade shows and press events
*Google alerts and RSS feeds
*online research following seeing material on news or competitors sites or in other magazines.

I've got as far as the MQL's e.g fit and behaviour and discussing dynamic segmenting and writing the outline of the communication plan. I'm just trying to work out what channels would be best for marketing, direct marketing is far from dead in publishing and I know that the FB page is fairly quiet and that the most communication between consumers and the company comes from LinkedIn and since it really is convincing senior executives and the like to subscribe do you think it would be on my list of channels to use?

Thanks everyone, sorry if I am wittering.

Before you get your question closed for breaking the forum rules, ask yourself this: What's in it for them?

Uh oh. Which rule have I broken?

Questions regularly get closed on this forum when questioners (i.e. students) ask questions that are blatant homework-related questions that are copies and pasted from a assignment.

You're less likely to break this rule if you come clean (that you're a student and that you need help), and you're FAR more likely to receive help if you take the time and make the effort to pose your question in the light of having already done a good deal of the work to help yourself.

What the admin staff (and contributors alike) like to see in student questions is a willingness on the part of the student to get off their ass in making an effort. Now, if you're a student, fair enough: no one expects you to know it all from day one.

But, what sits less well with contributors and admin staff alike is a student who's completely bone idle and who expects someone else to do all the work for them, then to offer them the wind, the stars, and the moon—with sprinkles into the bargain, while they (the student) then copied and pastes "their" answer into an assignment that they—truth be told—in effect stole from someone else.

Well I have done 95% of it already I'm really here because I'm lacking in confidence and would like to hear what angles other people would take and even if I'm just understanding the question correctly.
I don't copy and paste other peoples answers because I realise that not everyone on here is 100% correct all the time and many people have different ideas about what a correct answer would be. These forums are generally handy because you get the opportunity to look at peoples responses and think, "I never thought about that". At the end of the day I have to explain my answers which is nigh on impossible to do completely if you're just taking other peoples ideas.
I mentioned all the work I have done in my last response, I'm not looking to copy and paste other peoples work, I'm just hoping that someone will inspire me.