Question

Topic: Copywriting

Slogan Ideas For A Tile Installation Business

Posted by freebiesandmuchmore on 5/9/2014 at 8:39 PM ET 250 Points
Hey everyone! I need to come up with some really eye catching but meaningful slogans for our billboard advertising campaign.

Our family-owned business was established in 2003 and we specialize in tile/stone installs such as backsplashes, countertops, floors, and showers. We have a superior commitment to excellence, attention to detail, and professionalism. We bring our customers excellent quality at reasonable rates.

We pride ourselves in the quality of our work and our service but 'quality tile installation' or 'tile specialists' just doesn't cut it on a billboard. It is too common and too meaningless when there are so many others claiming the same thing!

We'd love your help!
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RESPONSES

  • Posted by mgoodman on 5/9/2014 at 9:16 PM Accepted
    What's the name of the business?

    Who is your primary target audience? Where? What's important to them when they need tile work? How do they make a decision on whom to hire? What criteria do they use? What words do they use to express their thinking?

    How are you any different from other tile installers? Why might someone hire you instead of a competitor? "Excellent quality at reasonable rates" and "superior commitment to excellence" and "attention to detail" sound generic to me. Surely your customers have noticed some reason to prefer you to do their work. What do they say about you?
  • Posted by Jay Hamilton-Roth on 5/10/2014 at 8:20 AM Accepted
    Instead of using words - showcase your amazing tilework. After all, that's all that really matters.
  • Posted by tcgren on 5/13/2014 at 5:33 PM Accepted
    Testimonials and referrals work best. But if u still seek a catchy slogan:

    We tile better than the Italian masters
    Michelangelo. Donatello. (Your company name). The best masters in tile work!
    We deliver PhD quality tile work.
    The tile work grand masters.
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