Question

Topic: Advertising/PR

Looking For Inspirational Corporate Videos!

Posted by AriRose on 5/12/2014 at 4:29 PM ET 250 Points
I know, "inspirational corporate" may sound like an oxymoron, but there must be out there!

Our company created the classic, boring corporate video a few years back, and I'm looking for inspiration from creative, different and attention-grabbing videos that get people to say, "Cool company."

I'm not looking for wild and crazy (we're in the business consulting/human resources market) or Gangnam Style viral, but trying to get ideas...

Links, URLs or YouTube channels of any inspirational corporate videos would be greatly appreciated!
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RESPONSES

  • Posted by mgoodman on 5/12/2014 at 5:22 PM Accepted
    The best, and most effective, videos are the ones with really valuable content that the target audience wants. If you deliver that, you'll begin to build trust and that will lead to engagement.

    The way YOU deliver great content won't be the same as anyone else, so your search for inspiration as described may not be the most effective or efficient approach. Instead, find the valuable content that only you can deliver, and then deliver it.

    It's not as much about the medium as the message.
  • Posted by AriRose on 5/12/2014 at 5:38 PM Author
    Thanks mgoodman. We understand that our message and content will be unique, and I believe we have that. To clarify my question, I am looking for inspiration in creative ways through which to SHARE that content, to bring it to life, to make an impression, to draw out an emotional response. That's the challenge!
  • Posted by Jay Hamilton-Roth on 5/12/2014 at 9:15 PM Accepted
    Without knowing a lot more about your company, message, or target audience, it's hard to pick another video that might be appropriate. Probably better is to work with someone who can help you infuse your message with a "wow" to achieve your goals. As a television producer and TEDx curator, I've done this a lot over the years, and know there's a lot more than meets the eye (and ear).
  • Posted by telemoxie on 5/13/2014 at 8:43 AM Accepted
    a simple Google search on:
    most inspirational corporate videos
    seems to yield some sites worth checking out
  • Posted by Harry Hallman on 5/13/2014 at 10:59 AM Accepted
    When I was producing events we found that videos of real inspirational stores showing an attribute such as teamwork, innovation, etc. worked well. So don't just look for a "corporate video". Look for an interesting story that is relevant to you company and audience.

    We also used video as an interstitial used between speech. These can be short humorous clips from movies, simple clips you create using internal people, or whatever.

    There are plenty of videos available as Telemoxie suggested.
  • Posted by Jim Greenway on 5/13/2014 at 3:08 PM Accepted
    We hired a video production manager about 2 years ago and he has produced some great videos for corporate as well as our product and service line. Our YouTube channel link is below to give you some examples.

    https://www.youtube.com/user/MYTDWilliamson
  • Posted by cookmarketing@gmail. on 5/13/2014 at 7:43 PM Member
    Review several Tony Robbins youtube
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