Know-How Exchange : Website Critique

You need solid, clear calls to action; you need your own domain (the Moonfruit suffix isn't helping you); you need images on your home page that people can click on in order to buy from you; your "About" page tells me nothing about you, your story, or why you're in business. You need a dedicated e-mail address (rather than an MSOutlook address) You need a two-click buying action (it's currently four), and you need your own shopping cart.

All of this will boost your online credibility. As will a blog and a way for people to sign up for updates and special offers.

Good luck.

Gary has given you some great suggestions. I would add two more:

1. Consider how site visitors find you. What are they expecting? Do you promise them a benefit or an attractive offer of some kind? Is that what they see when they get to your site? If there's a message mismatch most people will hit the back button.

2. Disembodied bow-ties are not nearly as interesting as those on a happy wearer. Give folks a chance to see the products in use, and to identify with the happy, satisfied model.