Question

Topic: Strategy

Strategy For Marketing Of Biking Clubs

Posted by juie on 6/10/2014 at 5:17 AM ET 25 Points
We are a biking portal based in India. We collect stories from bikers/riders and publish them on our site. What we want to do is reach out to our widespread network of motorcyclists and motorcycle clubs and create a network wherein the objective for them would be to send in their ride stories regularly. To achieve this, we have to entice them to join us. What could be the strategy or plan to attract these vast no.of bikers to given their contributions?
Please help with some suggestions guys.
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RESPONSES

  • Posted by juie on 6/10/2014 at 8:07 AM Author
    Its a common practice for bikers to share their stories w/o expecting anything in return. But since these are clubs we have to offer them something in turn or create a relevant strategy..for example, our other company is totally into Social media Marketing; maybe we could offer them an SMM package or manage their branding...but the question is what more can be offered to them?
  • Posted by Jay Hamilton-Roth on 6/10/2014 at 9:11 AM Accepted
    You can feature different biking groups each month (or week), which would be a benefit to the group, and an enticement to have a story from that group featured as well.
  • Posted by juie on 6/11/2014 at 12:45 AM Author
    Thanks Jay. That is one area that we have thought of putting up on our website. But its still in the works & we have done a couple of interview based articles with a few clubs. What we are looking at is when they want to submit a ride story, we should be the first ones they call. What is it that can draw them to us?
  • Posted by juie on 6/13/2014 at 12:22 AM Author
    I probably made a mistake here in saying bikers...but what I mean is motorcycle riders; more commonly known a bikers at our end. Anyhow, I agree with your view on offering them SMM....but can you think of anything else?
  • Posted on 6/14/2014 at 5:13 AM Accepted
    Hi You can execute strategy asbelow mentioned in which assure will coverd target audience as well as can build up widenetwork. This strategy can focus only those place where target audience gathering. I believe that it would more focus on youth as atarget audience.

    (1) Co-branding
    (2) Sponser campaign with college, theatre & mall

    And simlutaneously you can run various campaign through social media.

    Network can build up only if your customers (Bikers) can get"value for money". Bikers can share their stories & you willsupposed to be share on your portal but they also expect from you in return which can be valuable. Otherwise strategy will not work.

    Strategy works only on the base of creative & attrctive campaign. I can discuss further for campaign creation if you feel that mentioned strategy valuable. I would suggest that execute strategy state by state rather than accross India.

    Regards,
    Virag
  • Posted by juie on 6/16/2014 at 1:22 AM Author
    Hi Virag,

    Can you please elaborate on the strategies that you have mentioned?

    Regards,
    Juie
  • Posted on 6/16/2014 at 1:35 PM Member
    Hi Juie

    You can execute strategy well where you can get an effective result along with brand build & brand awareness.
    (1) Co-branding:- in which you can tie up with branded retail outlets where you can huge target audience (Youth-Male audience), and highlight your brand with your desire message.

    (2) Sponser campaign with college, theatre & mall :- These are places where you can get easily target audience & generate brand awareness. Sponsor your brand campaign with reputed colleges (Graduation/Post graduation) in farewell/freshers parties, youth festival/events & give them reward.

    Organize live events with an effective campaign at mall and near theatre places. Whenever bikers are going to provide their stories, you will have to give then in-return any gift "Value for money" and it will support to build network rapidly.

    And, simultaneously you can campaigning through social media.

    Before going to execute strategy, first you also need to decide states/cities where you desire to promote because different region having different taste, behavior, choice etc. so also execute strategy accordingly.

    I hope you this would help you. However, if you need more any clarification let me know any time.

    Regards,
    Virag

  • Posted by juie on 6/17/2014 at 1:18 AM Author
    Thanks so much Virag. Your suggestions have been helpful. Especially the last one which denotes region wise campaigning to the clubs. Guys. any more suggestions would really help
  • Posted on 6/17/2014 at 10:46 AM Member
    Hi Juie

    Always pleasure . Say thanks when you shall execute it & get result.

    Yes region wise campaign is most important & also need to consider many factor during plan for campaign ..because campaign can attract your target audience where you are supposed to highlighting strategical text, tagline or any message.

    Let me know anytime if need support.

    Regards,
    Virag
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