Question

Topic: Strategy

Top Btl Activities In The Market

Posted by Anonymous on 6/21/2014 at 7:51 AM ET 250 Points
I need to do a Below The Line activity in the market for my client, can you suggest me top 5 BTL activities that you impress my client. It could be for any product line.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 6/21/2014 at 8:53 AM Accepted
    There's no "top 5 BTL activities" that work for any product line. The activities need to match the:
    type of product or service, the buyer, the location, the buyer's needs, and perception of your product/service, and budget.
  • Posted by mgoodman on 6/21/2014 at 12:44 PM Accepted
    Jay is right. The solution needs to match the problem.

    What's the business? What is the client expecting? Why 5, not 2 or 20 ... or something inbetween?

    We can certainly provide good input, but we have to understand what success looks like first.
  • Posted by Gary Bloomer on 6/21/2014 at 1:48 PM Accepted
    Without knowing more about the client, the part about the solution being for any product line makes little sense. What solutions have you already developed?
  • Posted on 6/22/2014 at 2:17 AM Accepted
    Hi,

    I agreed with all ..without know anything in detail, it will not make any sense. As you know there are many things include BTL activities. It will much better if you can provide all essential primary details like product, target & segment market, which location for BTL activity etc.

    I hope you understand it well

    Regards,
    Virag
  • Posted on 6/23/2014 at 1:00 AM Author
    Thanks for your feedback. Will get back with more concrete and depth analysis of client..
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Strategy)