Question

Topic: Taglines/Names

Music Slogan For A String Quartet

Posted by athomson2206 on 6/25/2014 at 8:45 AM ET 125 Points
Hi there,

I'm wondering if anyone has suggestions for a good slogan. It is for my String Quartet, we have just set up as a Ltd Company and I'm looking to improve our marketing with a good Slogan to go with our Logo.

We are called the Firebird String Quartet.

Our website is: www.firebirdquartet.com

Any suggestions would be greatly appreciated!

Cheers!

Andrew

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RESPONSES

  • Posted by mgoodman on 6/25/2014 at 10:28 AM Accepted
    It's not clear to me that you need a slogan. Your name includes a clear description of who you are/what you do, and "firebird" gives you some imagery. Why do you feel the need for a slogan? What else would you want to communicate?

    If you want to improve your marketing, start by identifying the target audience more precisely. Who would hire a string quartet? How do they find what they are looking for? What are their alternatives?
  • Posted by Gary Bloomer on 6/25/2014 at 1:38 PM Accepted
    Slogans and logos do less to improve marketing than you'd imagine they do. Viewing your website on an iPhone, it's not clear if you have video on your site showing people what you do. But, I will say this: right now, if you get a semi-pro series of videos set up on which you record the best audio quality you can afford (ideally through XLR shotgun mics), and if you then distribute those videos through social media, through your mailing list, and through YouTube, the videos alone will do more for you than any slogan or tag line will ever do. Mozart did'nt need a tag line. Nor did Beethoven. Nor do you.
  • Posted by Jay Hamilton-Roth on 6/26/2014 at 2:32 PM Accepted
    From Glasgow, With Passion
    Inspire Your Events With Atmosphere
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