Question

Topic: Strategy

International Buyer Program / International Budget

Posted by mattheweswain on 6/27/2014 at 12:14 PM ET 125 Points
Constantly looking at our international buyer program for our trade shows. What percentage of your overall marketing budget do you use for international buyer program or international marketing? This program doesn't necessarily yield high sales for us, but brings in an international audience to our exhibitors/members - and that's where the magic happens.
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RESPONSES

  • Posted by Gary Bloomer on 6/27/2014 at 5:32 PM Member
    The percentage of my budget for international marketing is zero. What kind of magic are you creating?
  • Posted by mgoodman on 6/27/2014 at 5:59 PM Moderator
    The percentage of my budget for international marketing is zero, unless you consider Canada as being "international" (when I am based in the United States). Having said that, why would you want to know about MY budget? Am I your target audience? What kind of trade shows do you run? Where?

    Without understanding the expected use of our responses, I can't imagine we will provide any kind of useful input for you. Maybe you can help us understand what's behind your question and the reason you're asking us.

  • Posted by saul.dobney on 6/28/2014 at 9:29 AM Accepted
    Spend will depend on the market. Biotech in Europe is more likely to be internationally focused than organic food show in the US say. Maybe make some contacts with some international trade associations for their views.
  • Posted by mattheweswain on 7/1/2014 at 9:03 AM Author
    Wow. I've asked this same question on other forums and received a better welcome. I found the answers and statistics. This was a question with the heading of International Buyer Program and those participating in that specific program were able to help.
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