Question

Topic: Advertising/PR

Business Cards

Posted by kim72kb on 6/27/2014 at 7:19 PM ET 250 Points
I am a new business owner in need of new business cards. We will be specializing in the screen printing and embroidery of just about anything under the sun. Anyway to advertise it, we will print it on any and everything. We will be doing anything from t-shirts to athletic uniforms, hats of all types, any business related material and also industrial safety products, as well as advertising trinkets. So my question is, how to make a business card that explains everything that we can do without it being so busy that you have to sit down and read it to find out what we do? We all know what happens to those kinds of cards..trash!! Thanks in advance for anyone's help1
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RESPONSES

  • Posted by Jay Hamilton-Roth on 6/27/2014 at 8:02 PM Accepted
    Before you print the cards, figure out why someone would hire YOUR services. There are lots of companies offering similar services. Are you printing these items yourself, or are you acting as a middleman, or are you working in a franchise operation?

    As far as your business card's content - it's not a menu. It's an invitation to find out more. That's why you need to clearly articulate who you help and why they'd choose you. And ideally, if you have some great stories of how your products had clear benefits for your past customers - there may be some pearls of wisdom there.
  • Posted by saul.dobney on 6/28/2014 at 9:22 AM Accepted
    I think this is confusing different types of media. Business cards don't sell. They remind people who you are. Sellimg would happen through leaflets, brochures, web ads etc.
  • Posted by Gary Bloomer on 6/28/2014 at 9:43 AM Accepted
    Consider making some of the items you print on your business card. Caps, coasters, mouse pads, pens. Pens might be the lowest cost, longest lasting item to consider. Just use the business name, telephone number and website.

    I don't think a business card's role is to sell either: it's a memory jogger and little more. That said, if you must have an actual card, print on both sides. The blank spaces on millions of business cards worldwide is a major lost opportunity. Keep it simple: side 1: your name, company name, logo, contact details. Side 2. Three bullet points, six to eight words per bullet; primary benefits, an incentive to call (such as a discount on an initials order).

  • Posted by mgoodman on 6/28/2014 at 9:41 PM Accepted
    Instead of trying to communicate everything you do on a business card, why not let prospective customers know WHY they need you? What important and unique benefit should your customers expect when they deal with you? Who is your primary target audience? Where?

    When defining your primary target audience, make the definition as narrow as possible. You can't reach everyone who might need anything. Be as specific as you can be. You can always expand the definition later if necessary, after you've satisfied yourself that you can market effectively to the core audience.
  • Posted by kim72kb on 7/2/2014 at 12:12 PM Author
    Thanks everyone for your input !
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