Question

Topic: Advertising/PR

Name The Event — Btl Battle Of Pitching

Posted by tooba.ahmed1 on 6/29/2014 at 2:35 PM ET 250 Points
Hi! What to name an event which invites all creative agencies to come and put up their creative ideas on display?
An in house event's invitation has to be launched to various creative BTL Activation agencies to come and display their propositions for an FMCG manufacturing company. I am having a trouble to name the event. Any suggestions? Please share to help me out
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RESPONSES

  • Posted by tooba.ahmed1 on 6/29/2014 at 2:53 PM Author
    How about Battle of the B. A. D
    Brand Activation Design
  • Posted by mgoodman on 6/29/2014 at 4:30 PM Accepted
    Why do you think it's important for the event to have a name? Where are these agencies located? Where is the client located?

    Your "Battle of the B.A.D." might work -- especially if "Brand Activation Design" is a commonly used term there.

    Not sure the name is critically important. What's more important is persuading the agencies to participate. A clever name won't do that.
  • Posted by Jay Hamilton-Roth on 6/29/2014 at 4:34 PM Accepted
    Battle of the Brands
    So You Think You Can Advertise?
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