Question

Topic: Taglines/Names

For Design That Last The Test Of Time

Posted by Anonymous on 6/29/2014 at 3:50 PM ET 250 Points
I am developing branding for my company. Describing my company is the hard part... Our main area is faux finishing for cabinets, furniture, fireplaces, even fans, just about anything. We also do normal refinishing, upcycling, and jewelry. I have figured out how to separate these on my website, my problem is coming up with a tagline that says it all that sounds good and is short enough.

Company name: Be Younique Designs——
——Reason: I prefer to create my design around the client's personality. When created around 'You' the design will be loved for a long time if not forever.
Current tagline: For Design That Last The Test Of Time

I like my current tagline but would like it to also give the feeling of my 'reason' for my company name (above.) I have considered something with the phrase 'Fits Like A Glove' or words that mean the same.

HELP PLEASE!!!
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RESPONSES

  • Posted by mgoodman on 6/29/2014 at 4:25 PM Moderator
    Focus on the benefit you deliver for your clients, not what you do or how you do it. How will THEY be better off? How will they feel after you work your magic? What is the ultimate payoff for them?
  • Posted by SteveByrneMarketing on 6/29/2014 at 9:12 PM Member
    As Michael G suggests, focus on benefit + them.

    Maybe something along the lines of ..

    U B Original, LLC
    Your Personal Design Thinking Is Art
  • Posted by Jay Hamilton-Roth on 6/29/2014 at 11:05 PM Member
    Since your company name (Be Younique Designs) doesn't clearly say what you do or for who, it's probably in your best interest to clarify. For example: Specializing in Faux Finishing.
  • Posted by Mike Steffes on 6/30/2014 at 8:42 AM Member
    "Fine Finishes, Restoration, and Jewelry...For You."
  • Posted by sewen on 6/30/2014 at 10:04 AM Member
    "Where Your Designs Come to Life!"
  • Posted by saul.dobney on 7/1/2014 at 9:06 AM Member
    Made for you

    Fine Finishes to Fit

    Special. For You.

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