Question

Topic: Taglines/Names

Adventure Tour Business Looking For New Tagline

Posted by Anonymous on 7/2/2014 at 11:54 PM ET 250 Points
Hello! I own an adventure tour business named NJ Adventure Tours. I currently have 13 different local adventure tours that I offer. I am looking to expand and possibly re brand but I am looking for a new tagline that fits everything from a girls day out on a wine tour to a multi day backpacking excursion.

Something passionate and adventurous. Any ideas?
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RESPONSES

  • Posted by mgoodman on 7/3/2014 at 7:15 AM Accepted
    What's the current tagline? Why do you need a new one? In fact, what is the purpose of your tagline in the first place? Are you concerned that the name of the company is not clear?
  • Posted by Jay Hamilton-Roth on 7/3/2014 at 9:08 AM Accepted
    Explore For Hidden Treasures
    Amazing Memories Guaranteed!
  • Posted on 7/3/2014 at 10:44 AM Author
    mgoodman the current tagline is "where traditions become memories" That is my original tagline. I don't necessarily have an issue with it but I am wondering if its a bit dull, no call to action, unclear about what the business does or is about....
  • Posted by Peter (henna gaijin) on 7/3/2014 at 8:34 PM Accepted
    The only word in your current that I question is traditions, as I assume many of your trips don't actually involve traditions. But I do like how you refer to making memories. Is there another word that can be swapped out for traditions?

    Assuming that you are still focusing on New Jersey, how about:
    Making memories the Jersey way
  • Posted by mgoodman on 7/3/2014 at 8:46 PM Moderator
    NJ Adventure Tours
    "Where Vacations Become Memories"

    NJ Adventure Tours
    "Garden State Excitement"

    NJ Adventure Tours
    "Who Knew Jersey Could Be So Exciting!"
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