Know-How Exchange : E-Marketing

Question: How do the authors of the books get compensated?

I must say that I agree with telemoxie. The video is WAAAAY too long for the amount of information it contains. You may be too close to your product story. Your target audience doesn't need a 5+ minute video to get the idea. You should be able to communicate the benefit in less than a minute.

Separate thought: You might consider putting an image of a real human somewhere above the fold. The whiteboard technique is quite sterile, and it doesn't exactly invite a site visitor (and prospective customer) to identify with a happy, satisfied customer.

Thanks everyone for your feedback! Some helpful stuff.
Conversion is not as big a problem as traffic. We can definitely cut down a bit on the video, but even though it may be clear what "business book summaries" are, to properly market the product, the video does need to explain why what we do is useful and necessary.

As for the authors getting paid, they are getting free exposure- we have Amazon links to every book in our member area. Summarizing books and selling them is not breaking any laws, people do this all the time, and we only want to support the authors on our list.

Thanks again!

If traffic is the problem then Adwords is worth testing right away. You can buy as many clicks as you want. Just be sure your ads clearly tell what you're offering and your landing pages match what the ads say.