Question
Topic: Strategy
Selling Solution With Many Competitors
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I'm playing with an idea of joining a team with launching a new product that is not unique, it has little or
no advantages over competitor solutions, it will be priced similarly as others... so in very
competitive market.
Should the strategy be a very good sales and marketing strategy, to get those customers who
still don't use any of the competitor solutions or get some of the customers which our
solution is better than the one they use already?
So, the solution is online business management solution. Targeted for micro,
small and medium sized companies. I did a research and thee are already lots of solutions
available, as online or as windows desktop solutions (you get CD and install it
on your PC).
It has some really cool new features, that not all competitors have, but some do. It
lacks some complicated features like integration with other business solutions, but the
plan is to have them available in next versions.
So, I'm trying to figure out what could be our real advantage, so that joining this kind of business makes sense for me. I see it only makes sense if we have a very strategic sales focus, not so much on features over competitors, but more on sales and aggressive marketing. We can't compete with price, we can't compete with big advertising budget, but maybe we can compete with good sales strategy, sales team. Based on research half of the competittors rely solely on online advertising (Google), so we should be able to acquire new customers with old style sales tactics.
Any thoughts on this?
Thank you
JD