Question
Topic: E-Marketing
Best Email Cadence?
Are there best practices that show how many emails an opt-in subscriber should receive over time? For instance, is sending an email once a week considered good or just an annoyance? We currently send out thought-leadership emails to our opt-in subscribers once a week. Our open and click-through rate is good. But I wonder if there is a cadence we should follow to optimize engagement with our subscribers? Our ultimate goal is to keep them engaged with us, help them love and use our software and upgrade their subscription if they haven't done so already. (Note we do segment our list to signify where they are in the process of our pipeline.)
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