Question

Topic: Taglines/Names

Looking For A New Tagline For Our New Logo

Posted by nfarrell on 8/6/2014 at 9:36 AM ET 250 Points
We are a car dealership based in Ireland - we have 12 dealers in total selling a mix of brands both new and used cars.

We are in business 50 years and would like a new tagline to incorporate this. Recent research has said that trust is important to our customers and also putting them first.

We would like a new tagline incorporating how long we have been in business, trust and our customers.

However we have been advised that mentioning "trust" in your tagline is not always advisable so we are a little stuck on where to go next with a new Tagline.

Our company name is "Windsor Motor Group".

Any advise would be most helpful.
To continue reading this question and the solution, sign up ... it's free!
SUBSCRIBE
Or, SIGN IN

RESPONSES

  • Posted by Jay Hamilton-Roth on 8/6/2014 at 8:11 PM Accepted
    The length of time you're in business may be a good thing to mention (or not - if it indicates you might be "old-fashioned" or not familiar with what's "new"). But trust & your customers are a given - other car dealers would say the same thing. So, rather than suggest a generic tagline - can you share with us what makes your dealership special? Why do people come to you (and are glad they did)? What services, knowledge, or inventory do you have that others don't?
  • Posted by Mike Steffes on 8/7/2014 at 8:35 AM Accepted
    You're asking for something like this-
    "Over 50 years of trusted new and used sales."

    When you answer the specific questions that Jay asks, above, maybe another direction will appear more fitting.
BACK TO TOP

Post a Comment

Related Discussions

Community Info

Top 25 Experts
(Taglines/Names)