Question

Topic: Taglines/Names

I Need A Name For My Private Estheic Business

Posted by mkrieger001 on 8/13/2014 at 7:53 PM ET 250 Points
I am looking to start a private esthetics business. Its is in a spare room in my home, I will preform facials as well as waxing services. I was thinking of the name Blissful Esthetics, but I know esthetics isn't the easiest thing to say or spell. I'm opens to names. Thanks for your help!
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  • Posted by Chris Blackman on 8/13/2014 at 8:36 PM Accepted
    Couple of potential problems: the term esthetic is also spelled aesthetic depending on where you went to school. The other problem is that esthetic/aesthetic is also a bit of a highbrow term for what most people might know more colloquially as beauty.

    So... Who is your market? If it's mainstream people you might want to use the Beauty word instead. If you are targeting the above-average IQ person, then your use of the esthetic/aesthetic name will cement your highbrow/eyebrow position.

    The other questionable thing is the term "Blissful". Having hot wax poured on your unwanted hair before it is ripped out by the roots may not be quite as blissful as you think. You don't want to be accused of false advertising.

    Perhaps focus on the benefits. Names like Serenely Smooth Skin Spa, Private Skin and Waxing Studio, Healthy Skin and Hair Clinic - all might be more evocative of what your market is seeking, whomever they may be.

    Hope that helps.
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