Taglines/Names - Taglines from chowcurie06: MarketingProfs Question 43369

Topic: Taglines/Names

Taglines

Posted by chowcurie06 on 8/31/2014 at 3:33 AM ET 250 Points

What perfect tagline would match my burger business located in such place wherein people aren't fun of going to? Thanks for the answer in advance.

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Posted by Jay Hamilton-Roth on 8/31/2014 at 8:31 AM Accepted

What's the name of your company? Located where?
What makes your burger business special?
Who's want to eat at your restaurant instead of others in your area?
Posted by mgoodman on 8/31/2014 at 12:22 PM Accepted

It's important that you answer the questions above because the tagline needs to (1) fit well with the name, and (2) relate as much to the target audience and the benefit they can expect as it does to what you're selling.

Are you the only food provider in this not-so-much-fun location? Why do you feel you need a tagline? What do you want it to communicate or do for you? How will you know if it's "perfect?"
Posted by saul.dobney on 9/2/2014 at 6:32 AM Accepted

If people don't like going to your location, you'll struggle (a tagline won't help). The only possibility is to have a stonking great reputation for high quality and good value food so you might be able to draw customers to you - but that's all about getting the offer right - not a tagline.