Know-How Exchange : Taglines/Names

Tell us more about your offerings. What makes it rocking? For who (specifically)? Why would parents buy your products instead of the competition? How do you know? And what's the meaning behind your company's name?

We need the answers to Jay's questions if we are going to do a good job coming up with a "rocking" tagline.

The name and tagline together should let your target audience know what you are selling and what makes it unique (i.e., different from competitors). Because your name doesn't do much of that, the whole task falls to the tagline. All the more important that we get the communication target clearly articulated up-front.

Who and where is your target audience? Is this an online business, or do you have a bricks-and-mortar store, or do you strictly sell wholesale (i.e., through third-party retailers)?