Question

Topic: Taglines/Names

Catchy Name For After School Program Middle High S

Posted by kjcotta on 9/4/2014 at 12:46 PM ET 250 Points
Starting after school program targeting middle school and high school work on school projects, research papers, college essays, college applications, college scholarships. Need catchy name, marketing concept.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/4/2014 at 2:06 PM Accepted
    You've given us just a very vague idea of your business plans. To start with:
    What area are you serving?
    What do you offer that others don't (including the school programs)?
    Middle school needs are very different from high school - how will you differentiate your offerings (two different business names)?
    How do you plan to reach the local parents (assuming they will be your customers)?
    How specifically will you be helping? Entertaining them? Teaching them do to their own research? Have tutors?
  • Posted by Gary Bloomer on 9/4/2014 at 5:24 PM Accepted
    No you do NOT need a "catchy" name. Catchy is BS. It's a cop out. You need a relevant name. Tell us more about your program.
  • Posted by mgoodman on 9/5/2014 at 1:50 PM Accepted
    Instead of giving us more information about what YOU want to do, tell us about your target audience. Who are they? Where? Where do they look for solutions to whatever problem you think you want to solve? How will they find you?

    Have you interviewed folks in your target audience? What do they say about their needs? What words do they use to describe the desired benefit?

    A meaningful, relevant, benefit-oriented name will do a lot more for you than a "catchy" name. "Catchy" is usually an excuse for "I don't really know what benefit I deliver."
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