Question
Topic: Career/Training
I Do A Lot Of Things — What's My Title?
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I am in the interesting position where I have the opportunity to re-write my title and job description based on what I actually do. It's important to me because my salary can be adjusted based on that title and description. Plus a title goes a long way in defining what new jobs are available down the road.
So here's what I do:
- Manage and own marketing & related technologies (marketing automation, CRM, and parts of the websites)
- Manage three staff (campaigns manager, data analyst, search marketing specialist)
- Indirectly manage two product marketing managers (they report to my VP of marketing)
- Direct internet marketing strategy and initiatives
- Coordinate with the sales team on developing better sales and marketing data
- Act as the primary marketing contact to the technology and product development teams
- Directly produce some content, especially social; edit/review most other content
I'm not in charge of the department. There's a VP who manages my team as well as quite a few others, not to mention the bureaucratic, budgetary, and top strategic stuff.
So what am I?
I should note that that first bullet takes a lot of my time. I own the corporate database, plus the marketing technologies. That's what has me wondering if I could have a better (or at least different) title.