Question

Topic: Branding

Slogan For Mechanic Business Maken Machines That..

Posted by john.steinar on 9/17/2014 at 4:37 PM ET 125 Points
Need some input on a slogan for a business making all kind of machinery for equipment handling (transporting, lifting, moving, etc) everything from sand, stone, mud (offshore), pipehandling (offshore), node handling (equipment which handels the logistics on seismic ships) and more.

We are good finding solutions on these kind of problems - and that are not possible to get "in a box" from a supplier.

I as a sales manager would like to differentiate our self from our competitors. I would like it to be visual and intuitive.
My department is offshore, but what is common for the business is the transportation and moving....

My own thoughts:
- Moving and transporting (solutions)
- Move, transport and lift
- Solving your moving, transportation (and lifting needs)


I would rally appreciate some input from others.

Thanks

John
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RESPONSES

  • Posted by Jay Hamilton-Roth on 9/17/2014 at 8:00 PM Accepted
    When people ultimately contact your company, what's the reason they did? Is it for your ability to find solutions? Location? Speed? Custom machinery? Where are most of your clients located? What industry are they in? The more you can describe your business (including its name), the more likely we can come up with a great slogan/tagline for your company.
  • Posted by Win Win on 9/17/2014 at 11:50 PM Accepted
    The first one is similar to an oil field company's I gave them.
    Lift it, Haul it, Ship it
    Any product. Every direction.
    Company Name: "We can handle it!"
    The power, ideas, and machinery to move you. or add (towards your goals)
    Onward and upward.
  • Posted by john.steinar on 9/18/2014 at 2:45 AM Author
    Thanks Win Win....I will work on it.

    Jay:
    Yes - ability to find solutions are the most important. Customers in oil & gas are Close, but we are shipping offshore and also to ships/airports all over the world.
    We are in the mining business - using conveyors for sand, stone, etc.
    We are handling luggage and check-in for airports.
    We are in the oil&gas business, making mashing handling pipes, mud/slurry, tool baskets and more.

    So a slogan With "move and transport Your Equipment" would not work, because we handle also stone, sand, mud, oil.....


    Thanks again

    John
  • Posted by Mike Steffes on 9/18/2014 at 8:14 AM Accepted
    Moving and Transporting Raw Materials and Equipment

    Lifting/Moving/Transporting-- Raw Materials & Equipment
  • Posted by Jay Hamilton-Roth on 9/18/2014 at 8:32 AM Accepted
    Strong Solutions To Hard Problems
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