Question

Topic: Copywriting

I Want To Employ The Flyer Distribution Tool,

Posted by spicytlyte on 9/19/2014 at 8:54 AM ET 250 Points
I am aware that the flyer distribution tool is the most inexpensive tool for marketing, but i want a very effective exercise. I would be designing and printing flyers to market the services of a paint and body works shop for automobiles. I really need a call to action on my flyer in order to get immediate feedback and a good percentage of response. Can anyone help me with ideas on the catchy offers to include on my flyers? Thanks
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RESPONSES

  • Posted by Mike Steffes on 9/19/2014 at 9:02 AM Accepted
    "We'll Fix Your Crash For Not Much Cash!"

    That's pretty catchy.
  • Posted by Jay Hamilton-Roth on 9/20/2014 at 12:30 AM Accepted
    The call-to-action needs to target your audience likely to be interested: cars that have been scraped or damaged (by impact or weather). Unless you can identify these people, it's unlikely you'll get immediate feedback or good percentage of responses.
  • Posted by Win Win on 9/20/2014 at 1:19 AM Accepted
    I'm assuming you are looking for a slogan not a call to action.
    A call to action is just what you want the person reading the ad to do.
    Call us for a free estimate or Stop into the garage for a free estimate. Check out our website for our special of the week etc.

    Develop a good slogan in 5 words or less.
    A brief reason on "Why" they should use your service rather than "Joe Blow's" down the street.
    Stay away from cliches like "family owned and operated" (I hate that one!) or using the word "needs".
    I omitted that word from my vocabulary :)

    If your just starting in business don't immediately discount your service. Show people the value you bring to the table. Have some type of guarantee or a brief testimonial on your flyer.

    Just a few ideas. Hope that helps.
  • Posted by Gary Bloomer on 9/21/2014 at 1:59 PM Accepted
    For the love of God, do NOT use a catchy anything to attract attention, especially in a call to action.
    No one cares how catchy your slogans or tag lines are, they care about what's in the deal for them.
  • Posted by Win Win on 9/21/2014 at 9:27 PM Member
    While your slogan doesn't need to be "catchy" it's the shortest way to have people know exactly what you do in a brief glance at the flyer.

  • Posted by spicytlyte on 9/22/2014 at 9:01 AM Author
    Thanks for your contribution @ win win, it is insightful. Yes I wanted a call to action and a slogan and your already given ideas will no doubt be helpful.

    2 Jay Hamilton, thanks too. My target is the damaged by impact or weather not scrapped vehicles. Also I want my advert to appeal to the Category A class of audience who yearn for a professional services at best value for money
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