Career/Training - Best Marketing Books 4 Improving Marketing Skills from Win Win: MarketingProfs Question 43440

Topic: Career/Training

Best Marketing Books 4 Improving Marketing Skills

Posted by Win Win on 9/21/2014 at 11:28 PM ET 50 Points

Just wanted to hear some of the marketing books you feel have helped you in your career.

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Posted by Gary Bloomer on 9/22/2014 at 6:29 AM Accepted

Cutting Edge Advertising, by Jim Aitchison (print advertising)
Hey Whipple, Squeeze This, by Luke Sullivan (print advertising)
Ogilvy on Advertising, by David Ogilvy (print advertising)
The Ultimate Salesletter, by Dan Kenneddy (direct response sales)
All Marketers Tell Stories, by Seth Godin (useful insight)
Find and read EVERYTHING you can get your hands on by Elmer Wheeler (read it ALL).
Relevant Selling, by Janie Smith (marketing and sales)
Posted by Win Win on 9/22/2014 at 10:43 AM Author

I've heard of Seth Godin and David Ogilvy. The others I'm haven't heard of but will pick up the books. What's your take on Guerrilla Marketing by Jay Levinson? I predominately work and have worked with small business and many glaze over when I ask them what their USP is. Of all the jobs I have done from law enforcement to the military, helping businesses with their marketing has been the only way I've actually been able to "help" people.
Posted by Win Win on 9/27/2014 at 11:23 AM Author

Thank you for your response Gary.