Question

Topic: Other

What Is A Fair Price To Charge For A Persons Focus

Posted by Anonymous on 9/23/2014 at 9:38 AM ET 125 Points
How much is a fair price for an advertising business to charge per person that views a business promotion, keeping in mind the consumers are guaranteed to be focused on the offer or I wont be charged?
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  • Posted by Peter (henna gaijin) on 9/23/2014 at 11:49 AM Member
    Depends on the target market. If you are promoting something to everyone in a country, the price per viewer would be rather small. if you are promoting to all left handed CEOs who don't like to play golf, then the price per viewer would be very high.

    On the other hand, the price you charge must be higher than what it costs you to get the viewer, or it doesn't make sense for you to do it.
  • Posted by mgoodman on 9/23/2014 at 3:09 PM Accepted
    Fair price = The price an advertiser is willing to pay because he/she believes it will ultimately yield a positive ROI.

    It will probably be somewhat different for each product category, and perhaps for each company.

    You may choose to charge a fixed rate that is at the middle or low end of the range for your target audience.
  • Posted on 9/23/2014 at 9:10 PM Author
    Thank you guys for your insights. I do appreciate your thoughts.
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