Know-How Exchange : Advertising/PR

Traffic to a website? Or paying, REPEAT customers? Traffic is one thing, converting a percentage of that traffic into buyers is another thing entirely.

What KIND of cleaning? What KIND of client? Where? What sets you apart from your competitors?
(And please don't say price and quality).

What have you tried? Where is the business? Who is your primary target audience?

One strategy for success is to clean yourself up nice, develop a good script for what you want to say, and go knock on 20 doors each and every day.
If that's too tough you can always pay someone to do SEO.

I think that cleaning business is a great environment to do some guerilla marketing. Go and clean up a place in you neighbourhood that looks bad and do it without any strings attached. Of course you can send a press release to the local newspaper about it or just make a viral video out of it. With some luck, you can create some positive associations with your enterprise and then do more concrete advertisement like promotional offers, which might in turn bring more traffic to your business. SEO is one thing, creating real change in the physical world, which will bring traffic to your website and business as a whole is a totally different thing.