Question

Topic: Branding

Legal Ground For Promotional Gift

Posted by Anonymous on 9/30/2014 at 2:36 AM ET 250 Points
I work in a pharma company and my company deals in cancer & thalassaemia product. My director asked me to find a supplier for world cup football. i was able to find a supplier in Sialkot, Pakistan. The guy told me that he can supply me replica-good quality football of world cup 2014.

My question is that if i can remove the logo of adidas and brazuca and instead i can print my company and medicine logo on it.

is it legally allowed to do so as i would be using original design of world cup football 2014 for gifting to patients?
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RESPONSES

  • Posted by saul.dobney on 9/30/2014 at 7:17 AM Accepted
    The World Cup 2014 will have been heavily trademarked and licensed. Adding your brand, and removing that of a sponsor, for a ball with a World Cup trademark is likely to breach licensing conditions even now after the World Cup has passed. This could create legal problems, but for a healthcare company where your brand depends on trust and reputation, this wouldn't be advisable on ethical grounds either.

    You can obviously give away a licensed football with all it's brands, maybe putting it in a bag with your company logo on. You can also just give away a football with your brands on it, but without the World Cup 2014 trademarks. Is there any particular reason it has to be the World Cup?
  • Posted on 9/30/2014 at 7:41 AM Author
    we liked the design that's why we choose to give this item as a souvenir.
  • Posted by Jay Hamilton-Roth on 9/30/2014 at 9:16 AM Member
    To avoid any potential for legal trouble, why not simply buy "official souvenir" and place it inside a branded (for your company) box or bag?
  • Posted on 9/30/2014 at 9:19 AM Author
    Official football cost around $140 us dollars where as replica-good quality football cost around 20 Dollars
  • Posted by mgoodman on 9/30/2014 at 9:20 AM Accepted
    The short answer is that what you want to do is most probably illegal and definitely unethical. I'd advise you to take a different approach.
  • Posted by SteveByrneMarketing on 9/30/2014 at 6:43 PM Member
    I agree, you should "take a different approach". Besides, your question is not useful. The question should be — Can I be sued?. The answer is yes.
  • Posted on 10/1/2014 at 2:05 AM Author
    Okay thank you. will take a different approach
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