Question

Topic: Taglines/Names

Should I Add Slogan Creation To My Services?

Posted by kmfletcher1 on 10/2/2014 at 1:32 AM ET 25 Points
Hi! I have a logo design company and I am considering adding slogan and tagline creation services to my clients. When I create a slogan or tagline I plan to do research through a search engine (google,yahoo, etc.) only, I don't plan to do a legal search. Is this something I should do or should I just suggest that they use a copyright attorney for everything? I don't want my clients to get into trouble for something I created for them. Is anyone else doing this? Does anyone have any ideas? I don't want to hurt my clients. I only want to give them the best possible experience when doing business with me.
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RESPONSES

  • Posted by mgoodman on 10/2/2014 at 8:46 AM Accepted
    Slogan and tagline creation is really a subset of Positioning. It's not as simple as a few searches using Google or Bing. Unless you are a Positioning expert, I'd stay away from offering slogans and taglines.

    That's not to say that you couldn't stumble onto some good and effective taglines, or that your clients wouldn't appreciate some creative input from you. It's more like a purist's view of what a tagline is supposed to do and how much specialized know-how and experience are required to do a consistently outstanding job of developing great taglines.

    If you are an A+ designer, why dilute your positioning by adding a service at which you only deserve a C+? Some clients may not appreciate the difference, but you will know ... and it will show when you present your credentials (and portfolio) to the next prospective client.
  • Posted by kmfletcher1 on 10/2/2014 at 9:47 AM Author
    Thank you for your honest response. I guess I felt the same way but I needed some input. Like I said, I want to give my clients the best service that they deserve and if this means leaving out a the slogan service then I will do that.
  • Posted by mgoodman on 10/2/2014 at 10:10 AM Moderator
    There are several folks on this forum who are expert at Positioning, Naming and Tagline development. You might consider subcontracting that aspect when the opportunity arises. Many also offer referral fees.
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