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Topic: Student Questions
Bachelors In Marketing Or Masters?
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I recently graduated with degree nowhere near business (B.S. in biology), by the time I wanted to change my major I was told I had too many credits and I should just minor in business so I did that. However, regardless of my degree I applied for marketing jobs and I did get hired for a part-time marketing assistant job, but it's at a small business. There's no promotions here (it's a really small business), but I figured this place at least gave me a chance when I have no bachelors in business or marketing so I'm sticking it out. However, I always knew this would be a temporary thing, I do want to get further into the marketing field, especially in music / entertainment industry. I just don't know what would be the better route? I've been thinking:
- Go back to school and get a bachelors degree in Marketing (second bachelors degree). I would think it would be just 2 years more (if I go to the same university I graduated from) since I have all my core courses done.
- Get a masters in marketing / MBA (I was actually going to choose this first, I figure it would help me since I don't really have a solid knowledge of marketing, only took 1 marketing class at university for my minor).
— If I choose this route...what should I choose: Master of Science in Marketing? (my local university offers this), MBA, Music Marketing (I've heard different names: Masters in Music Business, Master of Arts in Music Industry Administration, Master of Music Business and Entertainment, etc).
I live in Houston and I know it's not the ideal place to start in the business side of the music or entertainment industry, I have been thinking of moving to Los Angeles or New York but not now (I can't afford it).
If I go for a second bachelors degree I would think I could start that somewhat immediately (next semester). If I go to business school to get a masters I was thinking of getting this after working a few years (2 years or so) and then going to school to get my masters.
I'm really just confused at what path to take, what would be the correct thing to do. I've seen lots of successful marketers in the music industry with just a bachelors degree in marketing, so is it worth getting a masters in marketing? Would it give me a level up compared to those just with a bachelors in marketing? Or are we considered on the same level? Obviously I would want to work/intern AND continue my education at the same time, that was my first mistake when I graduated university, no internship in the marketing field.
Thank you for your help.