Question

Topic: Taglines/Names

Name For Annual School Fundraiser And Marketing

Posted by bridgettewhite on 10/9/2014 at 1:48 PM ET 250 Points
Hello,

Our school, Barnhart, located in Arcadia, CA has an annual Fundraiser and Auction in Spring. It has been called the Annual Barnhart Gala and we would like to rename it. There is usually a theme associated separately and it is different each year. The word GALA specifically has such a uptight meaning associated with it. I want to take the stigma off of it. I want parents to think fun, date night, supporting the school without thinking formal dress.

I was thinking Barnhart Bobcats Annual Spring Fling. But not sure if that was too cliche? I would appreciate any input.

SECOND Question:

I thought of having a contest for our students (k-8) to try to name it and narrow it down to 5 or so suggestions and then vote. They would get a free dress day since they wear uniforms if their entry won. Is this a good marketing strategy also? How would one write a tagline to make the students interested? What type of clip art for the flier?

"Intelligence, Integrity, Involvement
We Inspire the Future."

That is our school Motto and our school colors are Navy, white with a touch of Gold. Our mascot is a Bobcat.
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/9/2014 at 4:38 PM Accepted
    If the only real problem with your existing name is the word "gala", then why not simply change it to: Annual Barnhart Spring Fling? Adding "Bobcats" doesn't really help (and makes it a mouthful). But ultimately, why change the name? If people recognize the name and attend the event, so what if the name doesn't "quite" fit? It's the word-of-mouth that ultimately will get people to look forward to attending.

    A naming contest could be fun - but the people who vote should be parents, not children - since they're the ones you're trying to attract.
  • Posted by bridgettewhite on 10/9/2014 at 6:27 PM Author
    Yes. I guess I forgot to mention that the word Gala has a sort of negative connotation. It is a huge event that we want parents to help plan, donate auction items and then purchase tickets and then spend more money at the actual event. Most have been reluctant to come and need a lot of prodding and guilt to come to the event. Last year all that changed. When I created a tasting of 25 different eateries and made it less formal. I want people to recognize the change and the
    Name is part of it.
  • Posted by Mike Steffes on 10/10/2014 at 8:48 AM Accepted
    Poster wrote something like this- They would get a free dress day, since they wear uniforms, if their entry won.
    Why would you want to imply that their uniforms are something bad, some kind of punishment that can be lifted if the children do something good? This is simply a rhetorical question but, obviously, I feel that's a bad approach.
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