Question

Topic: Taglines/Names

Need Tagline For 15 Year Anniversary

Posted by deppinette on 10/10/2014 at 11:52 AM ET 250 Points
Heavy equipment dealer is family owned and celebrating 15 years in business. Need catchy tagline that defines the following:
Family Owned for 15 years
Company has values for each individual customer need.
Easier to say yes, eager to do business. Not mandated by corporate guidelines.
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RESPONSES

  • Posted on 10/10/2014 at 12:41 PM Accepted
    Celebrating the heavy feelings of your trust.
  • Posted by Jay Hamilton-Roth on 10/10/2014 at 1:13 PM Accepted
    A few thoughts:
    1) What will do you for your tagline next year
    2) Is family-owned/15 years an important benefit for your clients (if so, how)?
    3) 15 years may connote stability or "old-fashioned", depending on your audience.

    Do you have an existing tagline? If so, what is it? Also - what's the name of your business (it helps to know the name to make sure the tagline dovetails with it)?
  • Posted by deppinette on 10/10/2014 at 1:54 PM Author
    Thank you for your questions.

    The tagline would be used indefinitely. So, it would need to allow for the deleting of the years. For example, Family Owned and Operated for 15 years! OR Family Owned and Operated!

    Family business is very important. Buying, renting, financing decisions are based on relationships, not corporate guidelines as with big corporations. More personable.
    Stability is key here. No tagline to date. XXXX Utility Equipment is the name.

  • Posted by Jay Hamilton-Roth on 10/11/2014 at 3:55 PM Member
    Personal Service (for 15 years)
    Individualized Personal Care (for 15 years)
    Family Values & Personal Service (for 15 years)
  • Posted by janemichellesy on 10/12/2014 at 10:28 PM Accepted
    15 Years of Exceptional Care
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