Question

Topic: Career/Training

Need A Title For A New Marketing Position

Posted by zact on 10/13/2014 at 12:55 PM ET 125 Points
I need a title for the person who does this:

Working with the Director of Marketing and Sales, the Program departments, the purchasing department, finance and other departments as necessary, the BLANK Manager is responsible for the ongoing promotion and pricing of all products, marketing for updates to traditional programs, improvement of SEO, development of the online store and catalog and support to the field.
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RESPONSES

  • Posted by Gary Bloomer on 10/13/2014 at 1:32 PM Member
    Customer Experience Manager
    Client Communication Manager
  • Posted by mgoodman on 10/13/2014 at 2:17 PM Moderator
    Marketing Manager
  • Posted by zact on 10/13/2014 at 2:34 PM Author
    Thanks for the thought moderator, but It can't be simple like marketing manager - we have several __________ marketing managers. I was thinking about Product & Program Marketing Manager, but it does not include SEO and web channels. Channel Manager is not an option either as we are B2B and B2C but sell to all directly...
  • Posted by Jay Hamilton-Roth on 10/13/2014 at 6:01 PM Accepted
    Promotions Manager?
  • Posted by SteveByrneMarketing on 10/13/2014 at 11:19 PM Member
    Maybe something like "special revenue growth coordinator to the president"? But I'm only guessing based on your input, so far.
  • Posted by Peter (henna gaijin) on 10/14/2014 at 12:20 PM Member
    Until you had put in your reply that it can't be just marketing manager, this was also the name I was also thinking of.

    Could it be ____ marketing manager, where the blank is filled with the area of specialty or product line?

    Promotions manager sounds like a possibility that I would also consider.

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