Question

Topic: Taglines/Names

Looking For A Theme Idea!

Posted by Anonymous on 10/31/2014 at 3:10 PM ET 500 Points
I host an annual event called the Kids Only Christmas Sale . Held each December, the event is a unique and totally awesome event which introduces kids to entrepreneurship and financial literacy.

The goal is to inspire kids to become entrepreneurs, savers, investors and philanthropists too.

I am looking for a unique them for 2014 that we can design a marketing campaign or strategy around. Any ideas?
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RESPONSES

  • Posted by Jay Hamilton-Roth on 10/31/2014 at 3:20 PM Member
    Can you share some past theme ideas, so we have an idea of the direction you've headed in?
    What region are you targeting?
    Is the theme supposed to be attractive to kids or their parents or the general public?
    Why not keep the same theme as last year?
  • Posted on 10/31/2014 at 5:04 PM Author
    I've never had a theme per se but have used different slogans at different times. For example, "Developing Entrepreneurial Leaders." Learn and Earn at Christmas etc.

    I've always wanted to add a theme and thought I would do so this year. Initially I'd like the theme to attract the kids. Its a message I want to leave with them throughout the entire event.

    More info on the event is found here:https://www.facebook.com/KidsOnlyChristmasSale
  • Posted on 10/31/2014 at 5:36 PM Member
    I'm brainstorming so may post a couple more ideas.

    First idea: Be a leader - the future needs ya!
    Maybe we could evolve that 'Be a Leader - Father Christmas needs ya!'
    Depending on the demographic of course.

    I love the concept, whole heatedly. I work with kids all the time to help put the future in their hands.
  • Posted on 10/31/2014 at 5:40 PM Member
    I think we need to get on a level with the kids.

    'Make the money, to look after your mummy'
    I can't think of many kids who wouldn't get on board with that.

    Or am I getting a bit too cheesy and missing the point of your event?
  • Posted on 10/31/2014 at 6:35 PM Author
    I actually like that Danny and don't think its cheesy at all. It would definitely catch the kid's attention.
  • Posted by Jay Hamilton-Roth on 10/31/2014 at 6:57 PM Member
    Trade Up For Christmas
    Piles of Money From Piles Of Junk
  • Posted on 11/1/2014 at 8:30 AM Author
    Hi Jay, i dont know if I'd want to call the kids items "Piles of Junk" :)
  • Posted by saul.dobney on 11/3/2014 at 4:14 AM Accepted
    It's Kids' Business

    Pocket Money Makers

    Juniorpreneurs

    Micro Magnates

    CEOs of 2030

    Cent Sense 2 Dollar Wise

    My First Deal / My First Venture

    Business Brains Start Here
  • Posted on 11/3/2014 at 8:42 AM Author
    Hi Saul, I love some of your ideas. My favorites are:

    It's Kids' Business
    CEOs of 2030
    Business Brains Start Here
  • Posted on 11/13/2014 at 1:55 PM Member
    Theme - light (candles)
    Tagline - Shine A Light on The Future!

    Theme - light, stars
    Tagline - Tomorrows Stars Shine Bright!
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