Question

Topic: Student Questions

Trends And Developments In Marketing/communication

Posted by Yanicksmits92 on 125 Points
I am currently doing my thesis (Bachelor). Therefore I do researched on marketing/communication possibilities for an international event company for their corporate side (B2B). They want to gain name recognition and grow their brand in the Netherlands amongst larger (possible international) companies (+200FTE's).

I am currently looking into trends and developments in marketing/communication and brand development in an B2B environment. After doing research I came to the conclusion this is rather difficult and broad. There for I need insight in general trends in marketing/communication and online trends (2014-2015). What is going to be important?

Is there anyone who can give me any insight in these topics or has any tips to gain this information? What is going to be important for you upcoming year? What trends are most important to follow? Your help will be much appreciated!
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