Question

Topic: Taglines/Names

Brainstorming For Construction Start Up

Posted by Anonymous on 11/6/2014 at 5:49 PM ET 125 Points
Following on from advice in another post, I am chasing some fresh ideas for naming a start up remodelling company.
What sets us apart is you wont hear "that cant be done" from us, challenge and individuality is what drives us. We want to appeal to those people who have been thinking about that new deck/bathroom/extension for years but have put it in the too hard basket. We want to get those have let their home become stuck in time decay to update and rejuvenate their lives with our vision.

Any tips/advice will be much appreciated.
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RESPONSES

  • Posted by mgoodman on 11/6/2014 at 7:50 PM Accepted
    I think you are mixing some metaphors here ... or at least confusing your single-minded positioning. "We never say it can't be done" is very different from "rejuvenate your life with our vision" or "don't let your home get stuck in time decay."

    The best positioning statements are single-minded and benefit-oriented. It's worth the time and effort to resolve the positioning issue before we start looking for a name. I've been consulting on positioning issues for 30+ years, and I've seen a lot of train wrecks from entrepreneurs who try to cram too many benefits/promises into a name.

    I can imagine that you are eager to get a name and begin promoting it. Keep your eye on the real goal, and get the positioning right before you end up with a sub-optimal solution to your challenge.

    Focus. Rifle-shot, not shotgun.
  • Posted by Jay Hamilton-Roth on 11/6/2014 at 8:26 PM Accepted
    A name alone won't suddenly make someone sit up and say, "Hey! Maybe I should get our home rejuvenated!" Nor would I think that my home project is too hard for any other contractor to take on. Are you a remodeler (with architectural-like skills) to design and then build the dream room/addition? If you're looking for a benefits-oriented name, then help us to understand your specialness in the eyes of your prospective clientele. If you're looking for a clever/unusual name, then tell us more about your region and target audience.
  • Posted on 11/6/2014 at 9:38 PM Author
    Thanks - I thought id put as much info in as I could to help identify the possibilities. Initially and still what I like is the tag line
    Make it happen
    with a name preceding that will help identify the service

    Dream Remodelling - Make it happen

    House to Home - make it happen

    JD Renovations - Make it happen

    Just Devine Remodelling - make it happen

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