Question

Topic: Taglines/Names

Need A Name For A Women's Fitness Center

Posted by becnjerry on 11/7/2014 at 10:48 AM ET 250 Points
I need a catchy, unique name for a women's fitness center.
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  • Posted by Gary Bloomer on 11/7/2014 at 11:12 AM Accepted
    Why "catchy"?

    How would it be if clients came to you and asked from something that was fitter?

    Or more womanly?

    How would you respond?

    To help you name your center it would help if you'd give use information about where your center is, geographically, who you serve, who you're competing against, what you offer that other fitness centers do not offer, and the most important desired outcome your members are looking for.
  • Posted by becnjerry on 11/7/2014 at 12:05 PM Author
    This is a woman's only fitness center. We offer over 30 classes, tanning, sauna and cardio & weight equipment. Located in town of 40,000 there are YMCA, and 2 chain fitness center and a locally owned fitness center. I will be / am the only women's only center.
    My audience is of course is women and that having a women's only facility brings the encouragement and the support that women have. A place where a member can belong and relate to everyone in some sense or another..From old to young, fit to unhealthy, to slim to overweight we as women need the support, encouragement and challenge from one another.
  • Posted by Jay Hamilton-Roth on 11/7/2014 at 12:56 PM Accepted
    Gaia (Fitness or Gym)
    Radiance
    Fearless
    Leggy
    Luscious
  • Posted by mgoodman on 11/7/2014 at 1:29 PM Accepted
    I'm guessing that the real appeal of a women-only fitness center is that members can be free from worry about men staring at their "out-of-shape" bodies while they work out. If you conduct in-depth interviews with prospective members, I'll bet this is what comes out -- more than "support."

    If I'm right, you want a name that screams "Women Only." Your target audience will get the message immediately. No need to try to be "catchy" -- which is not something your target audience will appreciate nearly as much as the "privacy" benefit.

    What about "[TownName] Women's Fitness Center?"
  • Posted by internetmarketinguni on 11/9/2014 at 7:03 PM Accepted
    Vitae
    Énnoia
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