Question
Topic: Strategy
Experiential Marketing Ideas?
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We're exhibiting at CES this year, and tradeshows are a new thing for me as most of my experience has been in digital thus far.
An overview of my company...we're a startup backed by an experienced founder/company focusing on wearables and telehealth (think a more sophisticated version of fitbit/jawbone for an older generation).
Now my boss has indicated that the sole purpose of us going would be to get the brand out there (vs sales), which I agree with.
Now, I've heard and read about experiential marketing and am very interested in implementing it in our booth. We only have a 10 x 10 as we didn't book in time for a larger one...
Would appreciate any ideas from those more experienced. We definitely don't have a Samsung budget, but do have some budget to spend on equipment (eg. LCD Screens)
Basically, I want to make our booth unique and exciting. Don't want to be another company handing out pens and notepads. I already have some ideas for having a live social media feed etc, but that's pretty standard these days it seems.
Thanks a lot, and looking forward to hearing some interesting ideas from you guys.